Daily necessities have low average order values and high repurchase frequency, requiring complete page information and fast fulfillment. The team reorganized category structures based on local shopping habits, added details like specifications, materials, and usage scenarios, and reduced pre-sales inquiry pressure.
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Mercado LibreDaily necessities
General Merchandise: Mercado Libre Store Structure Optimization
Adjust product selection and page content to align with Latin American daily consumption habits, boosting overall sales velocity and fulfillment experience.
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